Helmut Lang is Crowdsourcing New T-Shirt Designs on Instagram

Helmut Lang is turning to its 600k Instagram followers to design a limited edition T-shirt for a special contest. The New York brand will select three original T-shirt designs and each winner will receive a $1,000 gift card to shop on Helmut Lang’s website.

The rules are that it has to be an original drawing, graphic, or image, must not reference any archival Helmut Lang imagery in any way, nor can the design feature any imagery of real people.

If you would like to see your work on a Helmut Lang T-shirt and win a gift card send your designs to [email protected] before April 20.