Future Talks New Album, Juice WRLD & Toxic Memes | Highsnobiety

In his new cover story for XXL, Future shared details of his hugely anticipated new album, being one of the most influential artists of this era, Juice WRLD’s passing, and being the face of meme culture.

Speaking to the mag, Future finally revealed the title of his upcoming project: Life Is Good (yes, like his recent Drake collaboration). In the interview, the rapper got retrospective about just what a whirlwind couple of year’s he’s had and why his album title means so much to him now.

Scroll down to read the biggest takeaways from the interview.

On naming his album Life Is Good

It’s about life and being good and just enjoying life. So many tragedies and catastrophes and everything is going on in the world. And you want to enjoy life, as long as you have it. Waking up, breathing, well, you want to be able to soak it all up and be appreciative for every moment on this earth, every moment that you’re living.

Life is Good is where I am at. Mentally, life is good, it’s just a state of mind. It’s just about being, whatever is going on good or bad, life is good, but life is precious. You only get one life, so you want to just make the most of it. Instead of complaining about certain things that you want to be, you know, you want everything to be perfect, but that’s not the situation so I want to make good for what I have going on.”

On being one of this era’s most influential artists

“I can see the impact, but I don’t really dwell on it. Other people might say more about it than me.”

On collaborating with Drake

“We always working on music and creating with each other and we create, building off each other’s ideas, feeding each other different ideas […] we always gonna make music. How we put the music out—we strategically got to come out with different ways and new ways to be able to put the music out and connect with the fans in a different way, but also still feed the fans and always respect our duo.”

On Juice WRLD’s passing

“It was heartbreaking about Juice. Still to this day, I’m heartbroke. Rest in peace to Juice WRLD. He’s a great artist. He had so much more to do.”

On the drug references in his music

“So many people that came before me that talked about drugs, from rock ’n’ roll stars to pop stars to people aware of other artists going to rehabs and aware of other artists’ overdose and there is so many other people that was a part of this world way before me. It’s just like, I probably shedded more light on it and brought more attention to it from my cadence or my charisma and the way people reacted to it, but everything I said was already talked about before me […] I wouldn’t want no one to go through anything to harm theyself or to bring death to theyself and Juice WRLD is a touchy situation. I’m heartbroken by the whole thing.”

On being a meme star

“It’s free promotion. So anytime, every day, I am being promoted. So free promotion, you can’t ask for that. You can’t pay for free promotion. Every day they memeing you and it’s sort of like it’s a good thing that you’re always relevant.”

Head over to XXL to read the full interview.