Drake pulled some Degrassi-level theatrics in the newly released video for DJ Khaled’s POPSTAR. Though Justin Bieber did most of the heavy-lifting, Drizzy managed to showcase his acting repertoire during his short cameo. Some of his younger fans even suggested that he should think about taking up acting. Meanwhile, his more mature followers were outraged to learn that people are not aware […]

Following Travis Scott’s announcement that he’ll collaborate with McDonald’s on a set menu and merchandise, the rapper’s fans have been blowing up social media. Perhaps most notable (and worrying) among all the excited reactions and memes online is the lack of skepticism regarding the fact that one of the biggest figures in pop culture — […]

Last night, Drake and DJ Khaled joined the battle for this year’s best visuals, dropping a video for Khaled’s POPSTAR. The eight-minute-long video sees the love that DJ Khaled holds for Drake unreciprocated when Drake attempts to dodge Khaled’s music video requests by enlisting the help of a friend. That friend turns out to be […]

As music fans, we’re always on the hunt for new sounds and creators. Through Highsnobiety Soundsystem Co-signs, we’re connecting with the next generation of artists that we’re excited about. These are the origin stories of those pushing boundaries and shaping the future of music culture. Where: Detroit For Fans Of: Lil Baby, Kodak Black, Tee […]

The road to success is hard and it’s even harder when you’re a person of color. The Weeknd‘s latest initiative is trying to remedy that. This week the singer, along with his creative director La Mar Taylor and PR expert Ahmed Ismail, launched BLACK HXOUSE, a Toronto-based program empowering BIPOC (Black, Indigenous, and People of Color) with mentorship, tools, learning, and […]

South Korean electronic goods behemoth LG has unveiled a new face mask that features two electronic fans and two H13 HEPA filters – the same kind used in home air filtering systems – essentially turning the face covering into a wearable, rechargeable air purifier. Called the “PuriCare” the new hi-tech mask is expected to be […]

For this edition of FRONTPAGE, we spent time with the one and only Jaden Smith. Ahead of the launch of a new album and in the midst of a fashion collection, a sneaker collaboration, and ongoing activist initiatives, Smith is fully ascending into a young Renaissance man. Smith also served as the special guest on […]

If you’re like us, you’ve probably noticed and wondered about Kanye West‘s mysterious ATVs he uses to get around his Wyoming compound. Dubbed the “YEEZY mobiles,” the bizarre vehicles have starred in music videos, a multitude of Kim Kardashian’s Instagram stories, and now Ye has even gifted one to his friend and colleague 2Chainz. The Atlanta […]

There seems to be trouble in paradise for A$AP Mob. According to several members of the New York-based hip-hop collective, A$AP Ferg is no longer part of the crew. Or is he? The Mob can’t seem to agree. Founding members A$AP Illz and Bari started a public vendetta against Ferg, announcing he was out of the Mob, however, […]

Tens of thousands of fans have signed online petitions to erect a statue of the late Chadwick Boseman in his hometown, replacing a Confederate monument that was erected in 1902. Since Boseman passed away on Friday, fans around the world have celebrated his legacy as the embodiment of Black excellence. For some, he was the first starring Black superhero they’d seen on the […]