Pharrell’s Louis Vuitton era is demarcated by pixelated Damier patterns, sporty jerseys, statement shoes, and some terrifically Pharrell headwear (pearlescent beanies for all!). But you could also argue that Pharrell’s LV menswear line is epitomized by fabulously expensive handbags.
As such, Pharrell’s appropriately named Louis Vuitton Millionaires bag, a crocodile leather Speedy duffle made to order for, yes, $1 million, seems a hard act to follow. Unless you’re Pharrell, of course.
Between the Louis Vuitton Apple AirTags and football-inspired sportswear, the Spring/Summer 2025 LV collection that Pharrell debuted in late June during Paris Fashion Week was overwhelmingly packed with intrigue.
So much so that a small LV-monogrammed handbag carried by Skateboard P himself practically went unnoticed… until Pharrell forced his hand. Literally!
Pharrell toted this tiny treasure everywhere, from his post-runway Louis Vuitton bow to NIGO’s KENZO SS25 show to the COMME des GARÇONS presentation he hit with A$AP Nast.
Dangling from a gilded strap, the little LV bag looked almost ordinary enough to be just another LV carryall. Pharrell has certainly spotlighted plenty of those in the past few months alone.
But thanks to Steven Victor, longtime Pharrell pal and overseer of Victor Victor Worldwide — y’know, the record label that put out NIGO’s first full-length LP in decades — we got a big look at Pharrell’s little bag.
Turns out this is the sequel satchel to his $1m Millionaires bag, this time far more low-key and only slightly less expensive.
According to Louis Vuitton insiders, Pharrell’s nattily-named Millionaires Speedy 25 P9 will also be made to order and retails for a princely €800,000 (about $850,000). Pocket change for true millionaires, a pretty steep flex for the rest of us.
Why so spendy?
Like its predecessor, which was decked out in diamonds and precious metals, Pharrell’s smaller Millionaires Speedy is cut from crocodile. This time, it wears a comparatively understated brown Louis Vuitton monogram paintjob, compared to the original’s explosive primary hues.
The smaller Millionaires bag is similarly shiny, too, sporting gold hardware from the zippers to the hand-finished interior plaque.
And, to be clear, this isn’t gold plating, as Pharrell himself emphasizes in Victor’s video.
“We’re not trying to lock you up or lock you down,” he chuckles, holding a diamond-encrusted LV padlock. “But it will lock you out.”