The holy grail of Dover Street Market sales is returning. A rare occurrence, happening enexpectedly every few years, “Market Market” is an outlet sale where the pioneering retailer digs deep into its inventory and slashes the prices of all things from past seasons.
Sure, DSM’s seasonal sales are great, but this is a completely different beast. The discounts at the Market Market sale are far more substantial, hitting the 80% off mark.
The selection of items available covers the full range of Dover Street Market’s varied in-store assortment. The entire COMME des GARÇONS brand family — from Junya Watanabe to its more affordable sub-labels — is typically stocked alongside the likes of Bottega Veneta, Balenciaga, and Maison Margiela.
Alongside the high-end names, DSM’s vast sneaker assortment (including many COMME des GARÇONS collaborations) and more streetwear-leaning brands like Fucking Awesome or Brain Dead will all be available at steep reductions (based on previous editions).
However, some things are different this time around: The event is ticketed, with sign-ups already having opened in London and Paris. In both cities, the sale will begin on May 2, but the Paris edition runs for three days longer, ending on May 8.
The DSM sample sale, having built a reputation for its wildly cheap luxury fashion, is known to attract huge queues (the last time it was held in London, the event was temporarily halted due to “unprecedented demand”). This ticketed system is an attempt to keep the outlet sale mayhem to a minimum.
Another change is that the Market Market world tour has been scaled back. Last time around, back in 2023, New York was also included but Dover Street Market has confirmed with Highsnobiety that there will be no Market Market sale in the Big Apple this time around.
Sad news for New Yorkers, who braved near-apocalyptic weather to show out in droves during the last edition. Still, that’s part of what makes Market Market so exciting: You never know when or where it will pop up next.
