The legacy of The Notorious B.I.G. continues to make waves in the music industry, as reports indicate that his publishing and publicity rights are on the verge of being sold for an estimated $100 million to $150 million. The deal, which is expected to close in the coming weeks, marks a major milestone in the business of posthumous music rights and artist estates.
A Lucrative Legacy: Biggie’s Catalog Commands a High Price
According to The Hollywood Reporter, music publishing giant Primary Wave is the leading buyer in negotiations for 50% of Biggie’s publishing and master rights, as well as his publicity rights. The late Brooklyn icon’s publishing rights alone are commanding a $100 million price tag, while his master rights are valued between $30 million and $50 million.
The deal will not only include ownership of Biggie’s songs and master recordings, but also extend to his publicity rights, covering his image, voice, and signature song lyrics. This means Primary Wave will have a major stake in how Biggie’s music and likeness are used in future projects, from merchandising to film placements and advertisements.
Primary Wave is no stranger to high-profile posthumous estates, having already secured catalogs from Bob Marley, Whitney Houston, Luther Vandross, and others. If finalized, Biggie’s acquisition would be another monumental addition to their legendary roster.
A Business Move Following Voletta Wallace’s Passing
This sale comes just one week after the passing of Biggie’s mother, Voletta Wallace, who died on February 21 at the age of 78 in Stroudsburg, Pennsylvania. According to Monroe County Coroner Thomas Yanac, she had been in hospice care and passed away due to natural causes.
For years, Ms. Wallace oversaw Biggie’s estate following his tragic murder in 1997. In 2011, she partnered with Brand Sense Partners to manage licensing and merchandising for her son’s name and likeness. Her business acumen helped transform Biggie’s estate from a $10 million valuation to an estimated $160 million, as reported by TMZ.
With Ms. Wallace’s passing, the estate is now represented by Mark Pitts and Wayne Barrow of ByStorm Entertainment, who are likely overseeing the negotiations with Primary Wave.
What This Means for Biggie’s Legacy
If the sale is finalized, it could reshape how The Notorious B.I.G.’s music and image are used in the years to come. A major player like Primary Wave could introduce new licensing opportunities, innovative branding strategies, and expanded global reach for Biggie’s catalog. Fans may see an increase in official music re-releases, documentary projects, and collaborations featuring his music and persona.
As the deal nears completion, all eyes will be on how Primary Wave and Biggie’s estate will honor and expand his legacy, ensuring that his influence remains timeless for generations to come.
