This one had it all: events, celebrities, and the crowning of the latest world champion — Max Verstappen, of course.
Heineken was at the center of it all. From branding on-track to the 66th floor of Resorts World with Race Service, the Dutch brand was there for the Heineken Silver Las Vegas Grand Prix. And thanks to them, we were there for every moment.
Our race weekend began Friday with a helicopter tour of the full track during practice session two. Multimillion-dollar cars were reduced to the size of Hot Wheels while flying over the active session. From this height, you truly begin to understand why Las Vegas is quickly becoming one of the most notable races on the calendar.
Off-track, the highlight of the event was the collaborations. The Wynn hosted an exclusive collection from Balenciaga which ranged from a $1.4k biker tee to a $17k full leather moto jacket. Alongside the limited release, the brand tapped Japanese artist Shoichi Kaneda to create a $70k sculpture reinterpreting an F1 car with his signature hammerhead shark shape.
Elsewhere, Lewis Hamilton’s +44 brand stepped out of its comfort zone. Instead of aligning with Takashi Murakami again, the label partnered with fellow car enthusiast Tyler, the Creator. The duo took over Wynn’s Encore Beach Club, outfitting it with a rare Mercedes CLK and a pop-up full of racing-inspired looks. The star of the show — other than a Lewis Hamilton appearance — was a black racing jacket with reformatted Golf Wang motifs.
Cherry Los Angeles also teamed up with Red Bull, while Heineken got in the mix with a Race Service collaboration.
Finally, on race day, we made our way to the Paddock Club to watch the action. From the first lap to the last, George Russell comfortably led the pack. Lewis also had an esteemed outing, jumping from tenth to third. But the real winner was Max Verstappen, beating out Lando Norris to secure the Drivers’ Championship for his fourth time — hopefully he celebrated with a Heineken.