You know the saying, when you point a finger you have three more pointing back at you. Well let’s unpack that shall we … DJ Mustard just dropped a full project. Ya’ll know he produced “Not Like Us,” the most impactful diss record in years. He should be riding high, right? Maybe not …
Basically the release was a dud. Sorry, it was. 18,000 units in a week. For context, Drake and 21 Savage did 400,000 units on the “For All the Dogs” release, in the first week.
But we get it. We got it. Bad sales in the streaming era happen. But Mustard, instead of embracing the “L” or thinking of reasons why it happened that make sense, went scorched earth on um, white supremacy and get this, Drake. Yes, the “Family Matters” emcee got dragged into the chat after the ugly numbers came out on “Faith Of A Mustard Seed.” Good title btw.
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Anyway, Mustard attributed his sales or lack their of to Drake, DJ Akademiks, and Gordo SZN. The latter dropped a pretty cool dance album that featured Drake on two records. So of course gotta blame him too.
Get this, Mustard’s album, dropped on July 26 and after the meteoric success of “Not Like Us,” the numbers were significantly lower than anticipated.
Okay, maybe his frustration got the better of him, but Mustard took to X (yes we gotta remind ya’ll that’s twitter every time lol) on August 2 to weirdly attribute his poor sales to aforementioned factors. Not his marketing. Rollout. Lack of support from influential friends, like the Compton artist who he gave the biggest record of his career. Nah none of that came out in his attacks. Just Drake and company. Oh, and white folks. White supremacy to be exact. Can’t make this stuff up but here’s what he posted:
“Drake is the Malcolm X of white people [laughing emoji] and @Akademiks make sure you post @GordoSZN first week since drake thought he did a thing with making him drop on the same day as me [laughing emoji],” Mustard posted.
Again, he further claimed, “Album sales are a form of white supremacy.”
This is all wild. Social media is heck of a world and not everyone should be tweeting especailly when they are emotional. In our respectful opinion.
We’re shaking our collective heads, and despite these stretch of assertions, there’s been no concrete evidence the poor sales are linked to Drake, Akademiks, or Gordo SZN, creating any deliberate sabotage of Mustard’s album release. Wait, did Mustard think Drake and Gordo’s rollout should coordinate with his drop? Huh? We’re confused.
Check this out, ”Faith Of A Mustard Seed” marks Mustard’s fourth studio album, featuring collaborations with artists like Kirk Franklin, Lil Yachty, 42 Dugg, and Vince Staples.
The album follows his 2019 project, “Perfect Ten”. In an earlier interview with Billboard, Mustard had expressed confidence in his album’s rollout, citing Kendrick Lamar’s involvement as a pivotal element. Common sense would suggest K Dot being in the mix energy wise, would be a no brainer to invigorate sales. Guess not.
Hold up, full stop, Mustard praised his album sales back in 2019 but this time around his poor sales are “white supremacy” and Drake is “Malcolm X of white people.” Hilarious.
Here are Mustard’s thoughts on how he was going to roll out his new project:
“I keep saying it and I can’t say it enough — it’s gotta be God,” Mustard told Billboard. “What am I gonna do to get myself back hot? … How are we gonna spark to where people are like, ‘I wanna hear Mustard again.’ … Then the song came out. There’s my rollout.”
But here we are. 18,000 units and it gotta be Drake and racist institutions. Look we believe those institutions certainly exist but maybe a post from Kendrick would have helped or an aggressive marketing plan. Maybe we’re trippin. Anyway, what do ya’ll think?