Nike’s first-ever breakdancing shoe is here to jam. It’s also called the Nike Jam, in case you missed that “breaking” news (whew, I’m on a roll here).
Anyway, earlier this year, Nike hosted a pre-Olympic fashion show in Paris, where the label showcased upcoming products for the Summer Games. Amongst an offering of a problem-solving skate shoe and AI-designed sneakers, the Swoosh introduced the Jam, Nike’s first shoe made just for the breakers of the world.
The Nike Jam, which took six years to create, was designed based on feedback from actual b-boys. As a result, within its layered walls of creamy leather and airy mesh, the Nike Jam holds plenty of break-ready features.
A cushy foam sole handles the comfort aspect, while flexible uppers promise peak mobility. Finally, the Nike Jam’s rubber cupsole offers a “close to the ground” feel for dancers.
On the outside, the Nike Jam sneaker delivers an incredibly stylish design, joined by subtle nods to the breaking culture. For instance, peep the upside-down Swooshes, speaking to the dancers’ gravity-defying moves.
If you aren’t one to regularly practice drops and freezes, Nike’s Jam sneaker is a beautiful-looking shoe even in your everyday rotation.
And for those looking to cop, the Nike Jam sneaker is now available at Nike in two solid colorways, Black/Gum and Dark Driftwood, alongside clothes designed by frequent Nike collaborator and artist Futura.
In addition to paint-splattered Dri-Fit pants and layered hoodies, Futura will drop his own Nike Jam sneaker collaboration inspired by his 1980 Break Train artwork.
Futura’s b-boy Nikes will be here in August, closing out the summer season with what I suspect will be a seriously hyped spin on the breakdancing shoes.