Palace and Stella Artois have re-ignited their collaboration and this time it’s in celebration of two classic British exports: tennis and pubs.
The London-based streetwear label and Belgian drinks company link-up just in time for Wimbledon, the English tennis tournament of which Stella is the official beer partner, and has created all the co-branded essentials you need to hit the court (and the pub after).
To make this a capsule collection that will perform in a game of tennis, the sportswear label Slazenger has brought its expertise on a co-branded tennis racket and balls.
Elsewhere in the collection blouson match jackets, lightweight court jackets, technical polo shirts, shorts, and a towel make it a well-rounded selection of sportswear.
And to carry all of your new Palace x Stella Artois gear, there is a co-branded holdall. Similar to the tote bag in their previous release, this holdall has small beer can-shaped pockets along the outside to conveniently carry cold cans of Stella.
So far, there’s no word on whether you will be able to drink Palace Artois beer (back in 2021, they decked out a pub in New York and London with co-branded beer), however, it’s something to keep an eye out for when the collection releases on June 28.
For those based in Japan, China, or Korea, the collection will be released a day later on June 29 available online, in-store, and via WeChat.
Thanks to this new collaboration, the release of Challengers (2024), and professional tennis shoes getting increasingly stylish, it’s proving to be a big summer for tennis.