Taylor Swift sets a new career mark in the U.K., as The Tortured Poets Department mounts a massive lead in the national chart race.
In just three tracking days, Tortured Poets (via EMI) notches a U.K. career best opening week for Swift with more than 220,000 combined units, according to a rare sales flash published by the Official Charts Company.
That’s well ahead of Swift’s previous first-week best, for Midnights, which accumulated 204,000 combined units in a seven-day stretch following its release in 2022.
Tortured Poets has a long way to go if it is to compete with the U.K.’s all-time fastest sellers.
The record holder is Adele’s 2015 effort 25, with 800,000 first-week units; ahead of Oasis’s 1997 release Be Here Now, with 696,000 units (collected in just three sales days); and Ed Sheeran’s album from 2017 ÷ with 670,000 units, respectively.
As previously reported, Swift should sweep to a U.K. chart double. Tortured Poets is already the U.K.’s fastest-selling album of 2024 so far, and Swift should lock up the top three spots on the national singles chart, with “Fortnight” featuring Post Malone, “The Tortured Poets Department,” and “So Long, London,” respectively.
“Fortnight” should become TayTay’s fourth U.K. No. 1, after “Look What You Made Me Do” (from 2017), “cardigan” (2020) and “Is It Over Now? (Taylor’s Version)” (2023).
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And, with Tortured Poets, Swift should score a 12th U.K. No. 1 album, equaling Madonna at the top of the leaderboard of solo female artists. She’s also the first and only artist this century to rack up 10 U.K. No. 1 albums.
Swift’s 11th studio album has already set a slew of records, including a new, global streaming mark on Spotify, blasting away with more than 300 million streams in a single day, and shifting 700,000 copies on vinyl in its first week on sale in the United States.
All will be revealed when the Official U.K. Albums Chart is published late Friday, April 26.