J. Cole signed a multiyear deal with PUMA back in February, and it looks like the rapper’s first signature sneaker may be releasing soon. Kyle Kuzma and other PUMA athletes debuted Cole’s PUMA RS Dreamer this week in a multicolored colorway.
Kuzma and Marvin Bagley III were spotted wearing the RS Dreamer during practice at the NBA’s Orlando bubble facility. While PUMA has yet to officially announce the sneaker, we see that it is a low-top basketball shoe.
Cole himself first wore the RS Dreamer in a white and black colorway during NBA All-Star Weekend in Chicago.
In speaking on the partnership with the North Carolina hip-hop artist, Adam Petrick, PUMA’s global director of brand and marketing, previously said, “Our partnership with Cole is deep-rooted. Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes. Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand.”
Be sure to check back with us for additional information on J. Cole’s debut sneaker with PUMA.
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