Shaun Royal didn’t come to whisper sweet nothings—he came to restore the soul. With “Coast In Romance,“ the South Central crooner has dropped one of the most emotionally resonant R&B singles of 2025. It’s not just a song—it’s a mission statement: love still matters, and so does craft.
Right out the gate, Shaun’s voice feels like a velvet ribbon threaded through memory. You hear the Michael Jackson influence in the phrasing, the Tevin Campbell-style sentimentality, and the vocal richness reminiscent of vintage Stevie. But this isn’t some throwback cosplay. “Coast In Romance“ is drenched in now—warm synths, cinematic production, and lyrics that cut past surface-level flirtation and aim for the kind of connection that outlasts trends.
The music video only intensifies it. With wide shots that feel like a James Blake fever dream and close-ups that show Shaun singing like he means every word, the visual matches the song’s intimate grandeur. It’s a full sensory slow jam.
You can tell this isn’t a one-off. Shaun’s catalog is quietly stacking, and his co-founding of Shaun Royal Productions with Jemell Moore puts him in creative control of every corner of his sound. It’s rare these days to see an artist evolve with both polish and purpose, but that’s exactly what’s happening here.
“Coast In Romance” feels like a quiet storm brewing into something bigger. R&B needed this.
