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TikTok’s ‘Sleepy Girl Mocktail’ Gets a Major Upgrade

Moon Juice is introducing a new version of its best-selling Magnesi-Om powder, the main ingredient in TikTok’s viral “Sleepy Girl Mocktail” — a before-bed concoction said to help drinkers fall asleep faster.

Moon Juice, a celebrity and influencer-loved wellness brand, first introduced Magnesi-Om five years ago. A blend of magnesium — which some studies have associated with longer sleep time and less daytime tiredness — and L-Theanine, an amino acid that may support relaxation, the supplement powder gained massive traction in 2023, when TikTokers began mixing it with tart cherry juice and a sparkling mixer of choice.

The drink, dubbed the Sleepy Girl Mocktail, quickly went viral. Soon, everyone was sipping magnesium mocktails before bed.

Nodding to the TikTok-loved recipe, Moon Juice just debuted a a cherry-flavored version of its beloved Magnesi-Om powder. The taste isn’t the only update — the new version is also formulated with melatonin (a compound that helps maintain the body’s Circadian rhythm) for an extra sleep-inducing punch. (Moon Juice’s OG Magnesi-Om, formulated without melatonin and available as an unflavored powdered, is still available.)

Paying further homage to the trend, the new flavor is even available to purchase as a limited-edition kit that includes a handblown cocktail glass by Hudson Wilder and a cherry-shaped stirrer.

With the stylish set, Moon Juice taps into the hottest beauty and wellness trend of the year: getting a good night’s sleep.

Over the summer, we reported on the deluge of luxurious products and experiences that have recently hit the market, all purporting to help customers “optimize” their rest.

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While the efficacy of these products varies from person-to-person, experts agree: Anything that helps people pay more attention to their sleep can have a positive impact.

We’ll cheers to that — with a Moon Juice magnesium mocktail, of course.

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