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Doja Cat is flipping the script on one of Skechers‘ classic designs for her premiere capsule collection with the shoe giant dropping on Thursday (Sept. 28). The sneakers offer a modern-but-rugged spin on the heritage trainer while paying homage to 2000s nostalgia.
“It feels really cool to be able to create my own shoe with Skechers,” Doja said in a statement. “To design something inspired by the iconic sneaker my peers wore back in the day – Britney Spears and Christina Aguilera – I feel like I am a part of history.”
As the brand’s first Artist-in-Residence, Doja worked closely with the Skechers design team to create the sneakers, which retail for $125 and are available in a variety of vibrant and neutral colorways.
The “Paint the Town Red” rhymer “Doja-fyed” the sneakers by utilizing mixed materials such as premium leathers with hints of patent leather and mesh adding an eccentric touch that stays true to her style. The sneakers, which are available in black, white, off white, olive green and lavender, are outfitted with the signature Skechers x Doja Cat logo and feature Skechers’ Air-Cooled Memory Foam insole.
In addition to designing the collection, Doja put her creative stamp on the Skechers campaign. “For this campaign, I worked with Skechers to create visuals that were simplistic, art-forward, edgy…and all the while we explored different elements like fire, burnt textures, and the aftermath of the flames,” she explained.
Doja was first inspired to collaborate with Skechers when she sported a pair of the original D’Lites sneakers during her headlining set at Coachella in 2022.
The Skechers x Doja Cat collab is available at Skechers.com.
Shop the collection below.
Doja Cat: Doja’Lite Shine (Off White)
Doja Cat: Doja’ Lite Pop (Lavender)
Put your best foot forward in this show-stopping colorway. The lavender-hued Doja’Lite features snake embossed premium patent leather, a sleek mesh upper with a chunky outsole.
Doja Cat: Doja’Lite Premium (Olive)