Let’s be honest: Utility still reigns supreme in fashion. With the rise of trends like the incomparable GORP-core wave and the red-hot resurgence of workwear, large parts of the industry have shifted toward a renewed focus on creatively integrating functionality and design.
As a rising star within fashion, Los Angeles-based designer Tommy Bogo is one of the prime reasons modularity and sustainability are still all the rage in mainstream culture. Emerging from Oakland, California, TOMBOGO is the outlet for which the brand’s namesake designer manifests unique and innovative ways to make clothing work better for the wearer.
In the spirit of discovering the limits of functional design wear, White Claw teamed up with TOMBOGO to merge the essence of fashion and refreshment into one statement piece.
Made with countless can tabs from the dynamic spirits brand, the White Claw x TOMBOGO signature CLAW™ bag is a testament to the enduring presence of the iconic spirits brand and the resourceful nature of the burgeoning designer.
White Claw first came onto the scene as a spirited disruptor in a space that required a much-needed refresh. Deviating from sugary alcoholic drinks, tired slogans and outdated imagery, the staple beverage introduced a new, vibrant aesthetic hinged on bringing to life a new category and redefined vision. Since its arrival, White Claw has embraced and played with the world of design – whether through its cans, events or with innovative creators.
Bogo’s creative approach to technical apparel ensures room for imagination and playfulness within the design process. Offering a refreshing perspective to a discipline often ruled by rigid expectations and operating codes, TOMBOGO is a surging presence indicative of the shifting paradigm within the culture.
In the same vein, Bogo’s creative approach to technical apparel ensures room for imagination and playfulness within the design process. Offering a refreshing perspective to a discipline often ruled by rigid expectations and operating codes, TOMBOGO is a surging presence indicative of the shifting paradigm within the culture.
Operating under a similar ethos, the notable marriage between these two brands showcases the willingness each has to explore new territory and have a little bit of fun in the process.
As a partnership that may surprise some, White Claw x TOMBOGO is the perfect collab none of us knew we needed to see from this functionality-focused fashion climate.
Check out the specialty White Claw x TOMBOGO CLAW™ bag on display September 10 at our signature Neu York pop-up for NYFW.