Influencers are kicking it up a notch in 2023, especially musical artist and Tik Tok star Lil Jufu, already a staple within the EA brand, is the very first musician to have a uniform kit in a Madden game. Powered By This Group Inc., Jufu has done it again and even bigger this time around.
“All Time Great,” a high-powered track written and produced by Jufu, will be featured as the theme song for premiere video game Immortals of Aveum. This track by Brooklyn-based rap star Jufu, is set to exhilarating gameplay footage of Jak and his fellow Immortals, Lucium’s elite order of magic-wielders. The trailer is filled with fast-paced combat and stunning environments and graphics – all set to a beat that is sure to get listeners ready to save the realm.
Immortals of Aveum is an adventurous single player shooter game from the first-person perspective. At its core, Immortals of Aveum is about a hero’s journey, as Jak (Main Character) grows into and learns to utilize his unique abilities. Jufu’s on a similar journey and his music resonated with EA as an expression of Jak’s personality and swagger.
In addition to the song, Jufu will have his face motion captured and placed in the video game for the promo campaign. As one of the first independent influencers to be able to work with a company of EA’s caliber, Jufu is a force to get familiar with.
When asked how he felt about the collaboration, Jufu responded, “I kind of feel like I’ve been quiet for a while and it’s exciting to present something new and shiny. Thanks to my awesome management This Group Inc., I was able to bring this situation to life + also doing the work. I planted the seed two years ago by making the song. I already worked with EA two years ago. It’s funny because it was a song I never tried before, something out of my comfort zone. My management team told me that it would be a song for a movie or video game and two years later here we are.”