New Balance’s 550 is one of the most ubiquitous sneakers on the market today and its domination cannot be stopped. New Balance just keeps rolling out its signature low-top sneaker in objectively attractive minimalist makeups that only highlight the 550’s all-purpose design.
Now, white colorways are nothing new for the New Balance 550, thanks to longtime collaborator Aimé Leon Dore, but it’s interesting that New Balance continues churning out ultra-understated iterations of the 550, exploring differing shades of white only distinguishable when compared side-by-side.
But who could possibly complain about the opportunity to get their hands on ever-more versatile 550 colorways?
Currently available on New Balance’s website for $120 apiece, two new white-ish iterations of the NB 550 are on hand, each as understated as anything else out there.
There’s a white version accented with “Timberwolf” and “Raincloud” (fancy names for grey and blue) and a white iteration offered with touches of Turtledove, which appears to be some additional white flavoring.
Nothing fancy, just a couple wildly wearable colorways for one of New Balance’s most popular sneakers currently on the market.
The 550 has inspired a host of collaborations with New Balance partners as disparate as Jaden Smith, NBA agent Rich Paul, and South Korean streetwear label Thisisneverthat while simultaneously inspiring shopping fever among a sect of folks who typically barely pay attention to sneaker culture.
Notice that the Timberwolf pair of New Balance 550s has already sold out in nearly every smaller size, indicating a heightened popularity among women who likely couldn’t care less about, say, Jordan retros or one-off running shoes created exclusively for the Japanese market.
Indeed, New Balance 550’s has successfully tapped into the same industry-agnostic crowd of female-identifying shoppers as Nike’s Panda Dunk, adidas’ Samba, and Fila’s Disrupter, elevating a sneaker once viewed as a best-kept secret into veritable household name.
Cheers to that. This is the sort of financial windfall that allows New Balance to keep iterating with ever-more wilder shoes, like its recently revealed WRPD Runner.
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