Given the cultural relevance and history of Jordan Brand, it’s no surprise that it’s amassed one of the most extensive celebrity line-ups of any other sneaker brand on the market. With its presence in music ever deepening, J Balvin looks set to tee up his third Air Jordan offering.
Throughout its history, Michael Jordan’s signature sneaker line’s footing in hip-hop has held just as much weight as in basketball. Countless references to the line’s flagship numerical silhouettes are littered throughout the discographies of artists like Jay-Z, Kanye West, and Drake.
Naturally, this accumulated in hip-hop artists receiving collaborative Jordans of their own, most notably Drake’s OVO and Travis Scott, the latter of which has built a line-up that boasts the Air Jordan 1, Air Jordan 1 Low, Air Jordan 4, and 6.
Having delivered countless artist-imaged iterations of the brand’s leading sneakers, Nike and Jordan Brand turned their attention to some of the music industry’s leading talents outside of hip-hop, ushering in a new roster of stars that includes Billie Eilish and J Balvin.
Despite being a relatively new addition to the Jordan family, J Balvin has always built a two-strong arsenal of colorful looks that holds no shortage of flair.
Although aesthetic details concerning the upcoming pair remain a mystery, they’re expected to touch down on September 2 in full family sizing alongside an apparel capsule.
Judging by previous pairs, we should expect something that utilizes a full spectrum of color that’ll leave necks snapping.