Pusha T’s ‘Spicy Fish Diss’ Was Reportedly Worth Over $8 Million Of Advertising For Arby’s

When Pusha T shared his Arby’s-championing new song “Spicy Fish Diss” earlier this week, needless to say, some fans were thrown for a loop by the admittedly silly corporate partnership. Not only was the coke rap connoisseur rhyming sincere, wordplay-laced bars about a fast-food sandwich but he was also throwing jabs at another fast-food giant, McDonald’s, after claiming responsibility for its inescapable commercial jingle. But it looks like the Virginia rapper is getting the last laugh after all after a new report claims his track was worth more than $8 million in advertising exposure for Arby’s.

Upon catching wind of the impressive statistic, Pusha gave a characteristic boastful response, quoting himself to celebrate the achievement. “Critics he’s out of his mind/Haters he’s outta his prime” he wrote. “…yet, always where the money’s at like lottery signs.”

Part of the reason it seems Pusha has held a grudge against McDonald’s all this time is that he resents not negotiating for songwriting credits on the chain’s “I’m Lovin’ It” ads, telling Rolling Stone, “I did it at a very young age at a very young time in my career where I wasn’t asking for as much money and ownership. It’s something that’s always dug at me later in life like, ‘Dammit, I was a part of this and I should have more stake.’”

Weirdly enough, this isn’t even the first time McDonald’s has been directly dissed by a competitor in the medium of rap. In 2018, Wendy’s released a mixtape titled We Beefin? based on months of Twitter jabs that also took aim at Burger King and Dairy Queen.