Frank Ocean and Rihanna have at least one thing in common: Over the last five years they haven’t released new music. But he’s clearly itching to do something. Now he’s back with a new project — but it’s not new music. It’s called Homer, and it’s a luxury brand, selling mainly jewelry. The singer spoke about it in an interview with The Financial Times.
“My mother was into jewelry, but in a low-key Princess Diana kind of way,” he revealed. “My godfather was into guns, but he was also into cars, and he bought luxury-lifestyle magazines, which I became obsessed with. They became a form of play for me as a child. It was the furthest thing from my actual life at the time, and I began plotting ideas and a life in that universe. I’d look at yachts and want one. But I don’t have one because I get super-seasick.”
Frank also revealed that he picked the name Homer “mostly because it’s five letters and the dotcom was available.” He said the name is also based on the fact that “Homer is considered the father of history and history is meant to endure — the same as diamonds and gold — and I know Homer used papyrus, but I’ve always liked the idea of carving history into stone.”
Ocean also discussed Homer in a post to his Instagram Story. In it, he wrote:
Hand on my heart, this project has kept my mind moving and my imagination turning throughout it all. All of my work now is dedicated to my family. Everything. My hope is to make things that last, that are hard to destroy, set it in stone. I’m so fucking happy for everyone involved and I admire you and am proud of you … This is three years in the making and there is so, so much I’m excited to share with all you strangers.
The “independent American luxury brand,” which will soon open a storefront on NYC’s Lower East Side, shared its first collection of jewelry, which ranges from a $435 pendant to a $1.9M necklace. A catalog and in-store appointments can be requested on the brand’s website here.
You can view Frank Ocean’s Instagram Story post abvoe and read his full interview with Financial Times here.