The Weeknd has just released the latest video in support of his fourth studio album, After Hours. The anime-style clip for “Snowchild” was directed by D’ART Shtajio, Japan’s first Black-owned animation studio.
As The Weeknd reflects on his career throughout “Snowchild,” we then see the singer-songwriter transform into his many personas in the video. He begins by referencing his early days of Trilogy in Toronto, before making his way to Hollywood for the Starboy era and finally donning the signature red suit from After Hours.
Prior to the release of his “Snowchild” video, The Weeknd shared After Hours visuals for “Blinding Lights,” “Heartless,” “In Your Eyes,” and “Until I Bleed Out.”
The aesthetic arrives as the Toronto-born entertainer is slated to appear on the season 10 finale of Robot Chicken this Sunday, July 26. Press play below to watch the “Snowchild” animation.